Victoria's Secret "Beauty Secret Firming Bra" is a Bust

We all know that a good bra can help mimic youthful, uplifted breasts.  Wonderbras do look great!

However, can a bra truly give your breasts a lift, even after you take it off?  Can you just wear a bra long enough, so that your breasts will defy gravity on their very own?

It sounds to good to be true, and you're probably right.  The Victoria's Secret Beauty Secret Bust-Firming Bra is another product demonstrating that many companies have more clever staffers in marketing than in research & development.

These Victoria's Secret bras supposedly increase the moisture in the skin of the breasts.  With increased moisture, the skin is more plump.  The increased tumescence of the skin firms the breasts, and indirectly provides the lift.  All you have to do is wear the bra for at least four weeks, eight hours a day, to see an "18%" boost in skin firmness--according to Victoria's Secret.

But, come on!  Where did Victoria's Secret come up with this stuff?!  What hyperbole!

If the skin of your breasts is dry, by all means, purchase a good moisturizer.  Well-hydrated skin looks better, and will be bit more plump.

But if you are really interested in making your breasts look firmer, find yourself a plastic surgeon who is certified by the American Board of Plastic Surgery.  No anti-wrinkle, skin-firming cream on the market is going to firm up the skin enough that you will obtain a significant difference in how the breast looks and feels.

As for this particular bra, none of my patients have tried it, and I will not be recommending it.  I have no idea how it might work.  But, geez, it’s a nice idea if a company could develop a product that would significantly firm and lift the breasts.  Then, I could close my practice and open a lingerie store!