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September 21, 2009

Who Gets Botox and Plastic Surgery? Regular People!

My practice is in Ventura, California--70 miles away from Los Angeles.  However, my high school and college buddies always assume that my patients are more Beverly Hills and less Ventura County.

I repeatedly explain how "normal" are my patients, but I'm not sure that my statements ever get through.  However, now I have some research to back myself up.

The Aesthetic Surgery Education and Research Foundation (ASERF) recently reported what I have always known.  Plastic surgery patients are regular people.  Typical plastic surgery patients tend to be...

  • women
  • between 41 and 55 years old
  • usually married
  • with 1-3 children
  • almost always employed
  • with a household income < $100K

Oh, but those ladies must stuck-up, over-sexed, or crazy--just like on Nip/Tuck.  Wrong...

  • Philanthropy and charity tend to be high priorities.
  • Exercise and healthy eating are part of their routines.
  • Most disdain the "unnatural" look of many Beverly Hills matrons.
  • Their typical goals are to look "fresh," "less stressed," "more relaxed," and "rejuvenated."

In fact, most of these patients are comfortable enough with their procedures to talk about them freely...

  • Nearly 9 out of 10 openly discuss Botox and injectable treatments.
  • 7 out of 10 receive support from the people they have told.

So, let's put to rest the myth that Hollywood and corporate wives are the only plastic surgery patients.  Even if you don't believe me, believe the ASERF demographic data.  It is true that plastic surgery has become mainstream and acceptable for regular women (and men!).

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Comments

Plastic Surgery Beverly Hills

No matter where you live, who you are, what your status quo is, plastic surgery is everywhere. Everyone wants to be enhanced, right? It only differs which part of you you would like to have enhancement/s and your reason for doing it.

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